Experience the festive spirit with Birmingham’s Reindeer Sculpture Trail, where Santa's nine reindeer sculptures are spread throughout the city center for a unique, family-friendly adventure. Organized by Central BID in collaboration with Wild in Art, this magical trail offers a chance to track down each reindeer—from Dasher and Dancer to the iconic Rudolph—while also supporting children in need.

Grab a map and follow the trail to spot these colorful reindeer in prime locations such as the Great Western Arcade, Piccadilly Arcade, Selfridges, Grand Central, and more, each adorned with festive decor and perfect for holiday selfies. Look out for Blitzen, sponsored by local partners, who awaits in Grand Central.

Each sculpture includes a QR code for donations, providing a wonderful opportunity to support the hospital’s work and help bring joy to young patients spending Christmas in the hospital. Available until January 6, 2025, this trail promises to add a touch of wonder to the season while making a difference for Birmingham’s children.

Download map here