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Do More in 2024 | The Bear Grylls Adventure


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The Bear Grylls Adventure at the NEC, Birmingham, has everything you need for an awesome day out! Now Birmingham residents get a special offer to "do more in 2024"!

Do More in 2024 | The Bear Grylls Adventure Birmingham

If you have a Birmingham postcode*, you are invited to embrace adventure with a "Do More in 2024" local’s ticket, giving you access to 3 epic challenges for just £24

  • Offer: Enjoy 3 activities in 3 months, for just £24
  • Birmingham Residents only: *postcodes: B1-B50, B60-B80, B90-B99 
  • Dates: Once redeemed, the local's ticket is valid for 3 months after the date of purchase 
  • Venue: The Bear Grylls Adventure, Birmingham NEC, B40 1NT
  • Booking: Visit the website to book

What is Do More in 2024?

"Do More in 2024" is ticket for Birmingham residents only. You can choose 3 activities from 5 available. You then have 3 months from the date of purchase to come in and complete your adventures, so whether you want a full days fun, or 3 exciting days to look forward to, we've got you covered! 

Activities to choose from:

  • archery
  • axe throwing
  • climbing
  • high ropes
  • shooting

To redeem, simply purchase your ticket here, and when you're ready to book your first adventure, click here and enter your unique code!

Important Information

  • Ticket available to participants age 10 and over living with Birmingham.
  • Birmingham postcodes: B1-B50, B60-B80, B90-B99
  • Proof of address/postcode should be requested on the first visit.
  • For Axe throwing & Shooting, guests aged 10 – 15 years must be accompanied on the activity by a participating parent or guardian aged 18+ on a ratio of 1 adult to 3 children. That parent or guardian must purchase a full ticket for the activity.
  • Weight and height restrictions may apply, please check individual activity requirements.

High Ropes 

At 65ft tall, this is the tallest high ropes course in Europe, and rewards those brave enough to reach the top with stunning views of the surrounding area. With its free roam structure, you can create your own adventure on the course, and select which of the 36 obstacles you take on, from the simple rope bridges to the challenging rolling log on the course’s top level. Participants must be 8+ years. 

Axe Throwing

Get ready to test your aim and strength alike as you unleash your inner lumberjack. Once you've been briefed by our expert adventure team, you'll be ready to head to the lanes and let your axes fly. Step up to the throwline and feel the thrill of the throw. Get competitive with your fellow thrill-seekers in some games and extra challenges, and aim for bullseye. Participants must be 15+ years. 


After getting briefed from expert instructors, you’ll head out onto the range where you’ll take on the targets. Once you’ve tested your aim, the team will encourage your competitive side with some games and extra challenges. Get to grips with bow and arrow in an experience that’s ideal for beginners and experts alike. Participants must be 5+ years (certain sessions only)  


Inspired by some of the most breath-taking peaks from around the world, there are over 20 routes to challenge yourself on inspired by El Capitan, Fontainebleau and more. Get briefed in our Everest mountain hut before you push, pivot and pull your way to the summit.
Nothing else matters but the step ahead of you. Participants must be 5+ years.  


Your expert instructor will teach you how to handle the range’s air pistols, before you let fly for 30 minutes of shooting action.
Focus on the target ahead, keep your cool and pull the trigger as you blast your way through a series of targets. Participants must be 10+ years. 

Plan your Visit to The Bear Grylls Adventure

Opening Hours

Opening hours vary across the year, check the website for the latest opening hours.

Food and Drink

There is a wide selection of food and drinks at The Bear Grylls Adventure, including pizza, sandwiches, salads and a selection of hot and cold beverages. There is a range of gluten-free, vegetarian and vegan choices available. Selection subject to availability and may vary on the day.


It is recommended that guests arrive 30 minutes before their first activity start time. The Bear Grylls Adventure car park is found at NEC Car Park East 5. Please validate your yellow token at the attraction to make use of this reduced car parking fee.

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