An immersive winter wonderland filled with festive magic

Step into the wonder of festive magic with our Santa’s Grotto inside the PHOTO by Fujifilm concession at Primark Birmingham.

Children can enjoy 5 magical minutes with Santa Claus, play a few festive games, and explore a grotto filled with sparkling trees, nutcrackers, and oversized presents. Every visit includes a toy suitable for all ages, plus the all-important family photos with Santa, ready to treasure for years to come.

14th November until 24th December 2025

15 Minute Experience Bookable between 11.00-17.30 (selected days)

Tickets From £17.99 per child

More details and booking

What's Included

5 minutes with Santa Claus, access to the experience and a gift for the children and a professional image taken which you will have the option to purchase.

Location: Photo by FUJIFILM Concession, Primark Birmingham

This warm and welcoming experience is the perfect family treat on a winter’s day, and a chance to create a joyful family memory. After all, it’s the best time of the year.